July 29, 2012; Cheyenne, WY, USA; Heath Ford competes in the bareback riding during the Cheyenne Frontier Days Rodeo. Mandatory Credit: Troy Babbitt-USA TODAY Sports

FloSports Launches FloRodeo.com And Announces Multi-Event Agreement With The Professional Rodeo Cowboys Association

PRCA Partnership Begins Nov. 3 With PRCA Wilderness Circuit Finals Rodeo From Heber City, Utah

Austin, TX (Nov. 3, 2016) – FloSports today announced it has expanded its network to 20 sports with the launch of FloRodeo.com, which will provide comprehensive live and on-demand coverage of professional rodeo competitions, breaking news, documentaries on the biggest names in the sport, studio shows, and more.

Additionally, FloSports has reached an agreement with the Professional Rodeo Cowboys Association (PRCA) to live stream three events in 2016 on FloRodeo.com. The PRCA Wilderness Circuit Finals Rodeo Nov. 3-5, the PRCA Southeastern Circuit Finals Nov. 10-12, and the PRCA Citrus Stampede Rodeo Nov. 18-19, will be available live and on-demand worldwide exclusively on FloRodeo.com.

“There is no more exciting sport than professional rodeo, and we couldn’t be happier to partner with the PRCA to bring these competitions to a worldwide audience on FloRodeo,” FloSports CEO and co-founder Martin Floreani said. “With subscribers from more than 100 countries, we know our audience will love these events, and we look forward to serving millions of die-hard pro rodeo fans this year and beyond.”

With headquarters in Colorado Springs, Colo., the PRCA is the largest and oldest rodeo-sanctioning body in the world with approximately 600 sanctioned multiple-event rodeos in North America.

“The PRCA welcomed the opportunity to license FloSports to provide ProRodeo fans live access to three 2016 PRCA events they can’t reach by any other means,” said PRCA Commissioner Karl Stressman. “We hope people will enjoy it, both here at home and internationally, as we continue to work to provide more content to satisfy the demands of the greatest sports fans in the world.”

To access the live coverage and replays of all events, users must sign up to become FloPRO subscribers on FloRodeo.com. Monthly and annual FloPRO subscriptions are $20 and $150, respectively. Yearly subscribers also gain access to premium content across the FloSports network of sites.

FloSports content is available on all screens now with the recent launch of the FloSports’ Roku and Apple TV apps.

To learn more, visit FloRodeo.com.

 

ABOUT FLOSPORTS

FloSports is a direct-to-consumer, subscription-based sports media company based in Austin, Texas, that partners with event rights holders and governing bodies to unlock a world of sports coverage that true fans have been waiting for. Through live streaming of premier events, original video programming, and weekly studio shows, FloSports is growing the sports, the athletes and the fans. Current verticals under the FloSports header are Wrestling, Grappling, MMA, Elite Fitness, Boxing, Softball, Tennis, Pro Wrestling, Gymnastics, Marching, Basketball, Volleyball, eSports, Rodeo, Climbing, Swimming, Cheerleading, and Track.

ABOUT PRCA

The Professional Rodeo Cowboys Association (PRCA), headquartered in Colorado Springs, Colo., is the largest and oldest rodeo-sanctioning body in the world. The recognized leader in professional rodeo, the PRCA is committed to maintaining the highest standards in the industry in every area, from improving working conditions for contestants and monitoring livestock welfare to boosting entertainment value and promoting sponsors. The PRCA also proudly supports youth rodeo with educational camps and financial assistance to young standouts preparing to enter the professional ranks, as well as supporting allied organizations such as Tough Enough to Wear Pink, Miss Rodeo America, the American Quarter Horse Association and the ProRodeo Hall of Fame.

Annually, the PRCA sanctions about 600 of the most elite multiple-event rodeos on the continent, in 38 states and three or four Canadian provinces – the cream of the crop among thousands of rodeo-related events that take place each year in North America. As a membership-driven organization, the PRCA works to ensure that every event it sanctions is managed with fairness and competence and that the livestock used is healthy and cared for to the highest standards.