FloSports Profile in Inc. Magazine

FloSports Profile in Inc. Magazine

The below paragraph was originally published in the October 2017 issue, of Inc. Magazine. To read the full version, click here.

[Martin and Mark Floreani] raised $10,000 from friends and family, bought a used Ford Econoline van they found on Craigslist for $3,000, nicknamed it the White Pearl–and saw it break down, with smoke billowing out of its engine compartment, halfway through its inaugural trip. After sinking $1,000 into repairs, they lived a scrappy, hand-to-mouth existence for the next few years, taking turns driving the White Pearl around the country to film wrestling and track events, teaching themselves play-by-play, editing, marketing–everything, really. When Hall set his half-marathon record and traffic soared on Mark’s janky video, it proved the thesis. But the hard part wasn’t over. It wouldn’t be for a long time.

To read the full version, click here.