Five Year Partnership Extension Also Includes Media Rights To A Wide Spectrum Of Elite Women’s And Men’s Competitive Cycling Events And More
FloBikes To Broadcast The 2022 Tour de France Starting On July 1 And The Tour de France Femmes avec Zwift on July 24
AUSTIN, TX (June 27, 2022) – FloSports today announced a five-year partnership renewal with Amaury Sport Organisation (A.S.O.) to provide live and on-demand coverage of the prestigious Tour de France exclusively in Canada from 2024 through 2028. The partnership extension also includes a wide spectrum of elite women’s and men’s competitive cycling events such as the Tour de France Femmes avec Zwift, Paris-Roubaix Femmes avec Zwift, La Vuelta and more. Additional non-cycling races produced by A.S.O will also be streamed by FloSports including the Dakar Rally and the Schneider Electric Paris Marathon. FloSports will broadcast the 2022 Tour de France starting on July 1 and the inaugural Tour de France Femmes avec Zwift on July 24 on its FloBikes platform as part of FloSports’ and A.S.O.’s existing partnership. A complete list of A.S.O. events added to the FloSports programming portfolio on FloBikes is below.
The Tour de France is the world’s largest and most prestigious cycling event. Featuring 22 teams composed of the sport’s best men’s athletes competing for cycling’s highest honor, the race covers a grueling route of more than 3,500 kilometers through France’s scenic countryside. The highly anticipated Tour de France Femmes avec Zwift will make its debut this year and will include 24 teams of elite women’s cyclists competing for €250,000, the richest prize in women’s cycling.
“FloSports is committed to delivering the best in competitive cycling to Canadian audiences and we are excited to extend our relationship with Amaury Sport Organisation,” says Ryan Fenton, Director, Global Rights Acquisition, FloSports. “The addition of the Tour de France Femmes and other women’s cycling events brings more diverse programming to our FloBikes platform, and we’re honored to shine a spotlight on these world-class competitors. We take pride in the opportunity to broadcast these prestigious global sporting events including the Dakar Rally and the Schneider Electric Marathon de Paris across our network.”
“We are very pleased to extend our partnership with FloSports in Canada,” says Julien Goupil, Media and Partnership Director, A.S.O. “They’ve have proven their commitment in bringing innovatively to their audience the year-long action of our cycling portfolio and the exciting storylines – culminating with the Tour de France and the first edition of the Tour de France Femmes avec Zwift in 2022 that will create a strong momentum for women cycling.”
A.S.O. events on FloBikes and other FloSports vertical sport platforms include the following:
A.S.O. Cycling Events On FloBikes
Arctic Race of Norway
CERATIZIT Challenge by La Vuelta
Clásica San Sebastián
Critérium du Dauphiné
La Flèche Wallonne
La Flèche Wallonne Femmes
Paris-Roubaix Femmes avec Zwift
Saitama Criterium by Le Tour de France
Tour de France
Tour de France Femmes avec Zwift
Tour de Hongrie
Tour de la Provence
Santos Tour Down Under
Tour of Oman
Tour of Turkey
Volta a Catalunya
A.S.O. Non-Cycling Events On Other FloSports Platforms
Dakar Rally (on FloRacing)
Schneider Electric Marathon de Paris (on FloTrack)
To access live and on-demand coverage of the Tour de France, and more Grand Tour and UCI World Tour events, visit FloBikes to become a subscriber. Your subscription will unlock access to premium content across the entire FloSports network that includes live events and original programming featuring over 25 different sports categories including rugby, track & field, hockey, motorsports, combat sports, and more. Watch the events across all screens by downloading the FloSports app on Amazon Fire TV, Roku, Apple TV, and the App Store.
Founded in 2006, FloSports is a subscription video streaming service dedicated to sports, offering live and on-demand access to hundreds of thousands of competition events across 25+ vertical sport categories in the US and abroad. FloSports’ vision is to give underserved sports the love they deserve. With a growing library of more than 300,000 hours of premium content including news, expert commentary, films, documentaries and more, FloSports has established itself as an innovator and leader in sports streaming. Finally, your sport has a home. For more information, please visit: flosports.tv.
About Amaury Sport Organisation
Amaury Sport Organisation is a company that owns, designs and organises top international sporting events. Specialised in the ‘non-stadia’ events, it has in-house knowledge of professions linked to organisation, media and sales of sports events. A.S.O. organises 250 days of competition per year, with 90 events in 30 countries. A.S.O. is involved in 5 major sports including cycling with the Tour de France, motor sports with the Dakar, mass events with the Schneider Electric Marathon de Paris, golf with the Lacoste Ladies Open de France and sailing with production and distribution of images for prestigious races. Amaury Sport Organisation is a subsidiary of the Amaury Group, media and sport group that owns the newspaper L’Equipe.