FloSports and Nike Wrestling Enter Multi-Year Integrated Marketing Partnership Focused on Elevating the Sport of Wrestling - FloSports®

FloSports and Nike Wrestling Enter Multi-Year Integrated Marketing Partnership Focused on Elevating the Sport of Wrestling

AUSTIN, TX (May 16, 2025) — FloSports is following the momentum of a breakout year for its FloWrestling platform with a new multi-year partnership with Nike Wrestling that will help elevate the sport of wrestling at all competitive levels in the U.S. The partnership will kick off this summer with the debut of the FloWrestling High School All-American Team, Presented by Nike. 

At the center of the partnership is Athlete Performance Solutions (APS), the exclusive global licensee of Nike Inc. for wrestling performance footwear and apparel.  APS will align Nike Wrestling with top content, events, and athlete storytelling across the FloWrestling ecosystem, marking a major step forward in connecting the iconic Nike brand closer to the core wrestling community. 

As part of the agreement, Nike Wrestling will sponsor flagship programming including FloWrestling Radio Live and the all-new FloWrestling All-American Program, designed to highlight the top high school talent across the country. Additionally, Nike will serve as title sponsor for major events such as the NWCA All-Star Classic and FloWrestling: Night in America, with increased brand visibility and content integration at FloWrestling’s premier events. 

“This partnership brings together two of the most influential brands in wrestling today that together will help elevate the sport on a national stage,” said Travis Shives, Vice President of Strategy, FloSports. “Our plan is to spotlight the best athletes and moments in wrestling to create compelling content that will inspire the next generation of world-class athletes.”

“We believe this partnership will bring tremendous value to the entire wrestling community,” said Eddie Brown, President of APS. “We look forward to working with the FloWrestling team on our shared mission to elevate the wrestler experience and showcase these incredible athletes.”

FloWrestling’s world-class coverage is unparalleled in its depth and reach with more than 1,000 livestream events, brackets and results for more than 20,000 dual meets and tournaments, exclusive interviews and editorial coverage, podcasts, and award-winning original films and short-form video content.  Partnerships across the wrestling ecosystem include the United World Wrestling, USA Wrestling, the NCAA, National Federation of High Schools, and more.

Trackwrestling, a division of FloWrestling, provides registration and event management services to over 15,000 tournaments, including local, state, and national youth and high school championships; the BigTen Conference; and the NCAA Division I, II, and III championships.

About Athlete Performance Solutions
Athlete Performance Solutions is a global footwear and apparel licensee of Nike Inc., marketing, distributing, and selling Nike’s pinnacle performance footwear and competition apparel for several sports, including wrestling. APS serves athletes at the highest levels of competition through innovation, excellence, and strategic partnerships. For more information, please visit: athleteps.com.

About FloSports
Founded in 2006, FloSports is a global sports media company delivering live and on-demand event coverage, award winning original content, always-on social experiences, and comprehensive sports data solutions to passionate and underserved sports fans. Its portfolio covers more than 25 different sports categories and includes the top destinations for avid fans seeking unmatched coverage for the sports they love: motorsports (FloRacing), hockey (FloHockey), wrestling (FloWrestling), Jiu-Jitsu (FloGrappling), Track & Field (FloTrack and MileSplit), cheer (FloCheer and Varsity), a variety of NCAA sports (FloCollege), and more. Strategic partnerships with NASCAR, USA Wrestling, High Limit Racing, Varsity Spirit, the American Hockey League (AHL), Wanda Diamond League, Tour de France, 14 NCAA Conferences, and others, fuel more than 40,000 live events streamed annually across the globe and accessed via monthly or annual subscriptions. For more information, please visit: flosports.tv.