World’s Top Rugby Unions From France, England, Ireland, South Africa, Scotland Supported by 24/7 Programming and Launch of Original Live Show Featuring Stars from the Sport
AUSTIN, TX – (September 9, 2025) – FloSports is going big on rugby through a round of agreements with Gallagher PREM Rugby, United Rugby Championship (URC), and Top 14, that strengthen its position as an essential destination for global rugby coverage and the home of Pro Rugby Union in North America. The new deals bring more than 1,000 matches to the platform throughout the year supported by round-the-clock reporting, social programming and the debut of an all-new original live show – FloRugby’s Athlete’s Lounge – featuring top stars from the game, expert commentary, and guest interviews.
These partnerships feature the most celebrated clubs in world rugby and represent a diverse mix of rugby nations. The URC represents Ireland, Scotland, Italy, South Africa, and Wales with the eight-time champion Leinster (Ireland) and South African powerhouse DHL Stormers among the top clubs.
The Gallagher PREM Rugby features a rich roster of international talent across some of the most successful and distinguished clubs in the world such as Leicester Tigers, Bath Rugby, Harlequins and recent powerhouse, Saracens.
The Top 14 is France’s premier professional rugby union league and one of the most competitive domestic leagues in the world, with powerhouse clubs like Toulouse, Racing 92, La Rochelle, and Toulon, attracting elite international talent alongside French stars such as Antoine Dupont and Romain Ntamack.
These partners fill out a world-class portfolio that includes other top rugby union leagues and competitions including Super Rugby, The Rugby Championship and the Investec Champions Cup, EPCR Challenge Cup, which will be available on one platform in the U.S. for the first time.
“FloSports has made rugby a part of our long-term vision and we are doubling down on our investment in the sport,” said Phil Wendler, EVP Global Rights & Acquisition for FloSports. “These partnerships represent the most competitive and globally recognized leagues today, and reinforce our mission to deliver world-class rugby to fans across North America throughout the entire calendar year. They also usher in the opportunity for us to take a fresh perspective in covering the sport – like Athlete’s Lounge – so that we can entertain existing fans and reach new ones that we know are out there.”
FloRugby’s Athlete’s Lounge is patterned after the successful Athlete’s Lounge alternative stream on FloTrack. It’s a casual, engaging format that features renowned ex-international and professional players in conversation with other luminaries from the sport and surprise guests that spark engaging conversations throughout live game coverage. The first episode of FloRugby’s Athlete’s Lounge on Saturday, September 26 for a selection of games featuring the Gallagher Premiership, URC, and others.
FloSports expansion in Rugby comes at a pivotal moment for the sport, as rugby union continues to experience record-breaking growth in participation, viewership, and international reach. World Rugby reports global participation reached 8.46 million players in 2023—an 11% year-over-year increase—with female participation making up nearly a quarter of players worldwide. Attendance and broadcast numbers for both leagues have reached unprecedented levels, underscoring rugby’s growing cultural and commercial footprint.
The URC drew 1.69 million fans to matches in the 2023–24 season with global broadcast audiences exceeding 47 million. This year’s sold-out Gallagher PREM final was the most-watched event in PREM Rugby history, with an average of 973,000 viewers tuning in to see Bath beat Leicester.
FloRugby is available on the FloSports Connected TV app, featuring enhanced discoverability and streaming capabilities for Roku, Apple TV, Amazon Fire TV, and Android TV devices. The FloSports app will also be made available on Samsung, Vizio and LG SmartTV’s later this year, making it easier than ever for fans to watch.
Fans can also access content via web and mobile on iOS and Android through the FloSports app. To subscribe to FloRugby please visit https://www.florugby.com
About FloSports
FloSports is a global sports media company committed to spotlighting the sports and athletes traditional media leaves behind. Founded in 2006, the company has become the digital home for die-hard communities in sports — delivering live and on-demand coverage, award-winning original programming, and advanced data solutions to passionate fans worldwide.
Flo’s portfolio spans more than 25 sports and includes the leading destinations for devoted audiences, including motorsports, hockey, wrestling, cycling, Jiu-Jitsu , track & field, cheer, a range of NCAA sports, and more.
Through strategic partnerships with NASCAR, USA Wrestling, Varsity Spirit, High Limit Racing, the American Hockey League (AHL), Tour de France, Wanda Diamond League, and 18 NCAA conferences, FloSports streams over 50,000 events annually to a global subscriber base. For more information, please visit: flosports.tv.