Bastian Schweinsteiger

FloSports Acquires U.S. Live Stream Rights to Bastian Schweinsteiger’s Testimonial Match

Chicago Fire vs. FC Bayern Munich to air on FloLive.tv on Aug. 28

AUSTIN, Texas — August 14, 2018 — Today, FloSports, the innovator in live digital sports and original content, announced its first major soccer deal in an agreement with global sports marketing agency Lagardère Sports to carry German soccer legend Bastian Schweinsteiger’s testimonial match. On Aug. 28, FloSports will live stream to U.S. audiences the highly anticipated exhibition match between MLS side Chicago Fire and FC Bayern Munich on FloLive.tv. The game will be played at Allianz Arena in Munich, Germany, in a tribute to the former captain of the German national team. 

The official testimonial match for Schweinsteiger will see the 2014 FIFA World Cup champion play the first half for his current team, the Chicago Fire, and the second half for his former team, Bayern Munich. 

Gaining the U.S. distribution rights for the match speaks to FloSports’ interest in the sport and in helping international and domestic teams reach U.S. fans at the national and regional levels.  

“The U.S. has experienced rapid growth in the popularity of MLS as well as overall global soccer interest over the past few years, and we’re thrilled that our first steps into soccer involves such an iconic figure in the sport and creative match format,” FloSports SVP, Global Rights Acquisition David Weiss said. “Lagardère Sports is one of the most distinguished sports agencies in the world, and we’re excited to partner with their team to showcase this great event dedicated to one of the world’s best soccer players.”

“We are thrilled to be working with FloSports on this prestigious event,” said Nikolaus von Doetinchem, Executive Vice President of Global Media, Lagardère Sports. “Considering the unique nature of this match, partnering with one of the most innovative media platforms in the U.S. is a natural fit.”

“I am very excited for all the participants in my upcoming farewell match,” Schweinsteiger said. “Thanks to the Chicago Fire, FC Bayern, soccer fans around the world, and FloSports, for being a part of this unique format to celebrate the sport of soccer and the end of my career. It’s been a fun ride and I’m looking forward to this magnificent send-off.” 

To access live and on-demand coverage of the Chicago Fire vs. FC Bayern Munich match, visit FloLive.tv and become a monthly or annual PRO subscriber. Either subscription unlocks access to premium content across the entire FloSports network. Watch the match across all screens by downloading the FloSports app on iOS, Roku, or Apple TV 4.

With more than 10,000 live competitions per year, FloSports continues to emerge as the global leader in live, in-depth, and on-demand digital coverage for passionate sports fans.

To watch the match subscribe to FloLive.tv, here.

Lagardère Sports’ Media Division features a robust network with expertise in content creation, live production and host broadcasting, and sales and distribution of thousands of hours of sports programming per year around the world. The agency has media relationships with three FIFA associations – Asian Football Confederation, CONCACAF, and Confederation of African Football – numerous international federations, and event properties on a global, regional and local level.

About FloSports

FloSports, the innovator in live digital sports and original content, partners with event rights holders, governing bodies, and other media companies to unlock a world of sports coverage that true fans have been waiting for. Through live streaming of premier events, original video programming, and weekly studio shows, FloSports is growing the sports, the events, the athletes, and the fans. Current verticals under the FloSports header include Rugby, Basketball, MMA, Football, Wrestling, Track, Gymnastics, Hockey, and more.

About Lagardère Sports

Lagardère Sports is a leading sports marketing agency with a global network of local experts dedicated to delivering innovative solutions that meet our clients’ needs. We believe sport inspires emotions and passion that are essential to enriching people’s lives and generate powerful collective experiences. At Lagardère Sports, we dedicate our expertise and passion to providing our clients with privileged access to the infinite opportunities of sports. Lagardère Sports is part of Lagardère Sports and Entertainment, a company with more than 1,700 employees worldwide and 50 years of experience. For more information, please visit lagardere-se.com, or follow us on LinkedIn, Twitter, Instagram, and Facebook.