FloTrack.com to serve as exclusive global distribution partner
AUSTIN, Texas — February 11 2019 — Today, FloSports, the innovator in live digital sports and original content, and KXAN, the NBC affiliate station in Austin, announced a partnership to globally broadcast and provide live and on-demand coverage of the 2019 Ascension Seton Austin Marathon on FloTrack.com, while KXAN will broadcast to the local Austin Market.
The weekend boasts more than 16,000 participants combined in the Ascension Seton Austin Marathon, Half Marathon, and 5K. Live coverage of the Marathon will begin at 7 am CT on Feb. 17. This year marks the third year of the event being broadcast by FloSports and the first year for KXAN, which will be part of their Simple Health initiative in 2019.
“With the global reach of FloSports and KXAN’s deep connection with the local Austin community, this partnership will provide significant exposure for the Ascension Seton Austin Marathon and its elite runners,” Austin Marathon & High Five Events Owner Jack Murray said. “The collaboration between FloSports, KXAN, and the Austin Marathon shows commitment from all sides to elevate Austin’s premier running event, both locally and worldwide.”
“We’re proud to again broadcast the Ascension Seton Austin Marathon and cover athletes making their 26.2 mile journey through one of America’s most exciting cities,” FloSports Director of Global Rights Acquisition Ryan Fenton said. “Every year this race gets more competitive and continues to grow, and both the fans and competitors deserve unprecedented coverage of the event from the moment the race begins all the way through crossing the finish line in front of the iconic Texas State Capitol.”
To access live and on-demand coverage of the 2019 Ascension Seton Austin Marathon and other races, visit FloTrack.com to become a monthly or annual PRO subscriber. Either subscription unlocks access to premium content across the entire FloSports network. Watch the event across all screens by downloading the FloSports app on iOS, Roku, or Apple TV 4.
Streaming more than 10,000 live competitions per year, FloSports continues to emerge as the global leader in live, in-depth, and on-demand digital coverage for passionate sports fans.
For more information, visit FloTrack.com.
FloSports, the innovator in live digital sports and original content, partners with event rights holders, governing bodies, and other media companies to unlock a world of sports coverage that true fans have been waiting for. Through live streaming of premier events, original video programming, and weekly studio shows, FloSports is growing the sports, the events, the athletes, and the fans. Current verticals under the FloSports header include Track, Basketball, Swimming, Football, Wrestling, Rugby, Gymnastics, Hockey, and more.
KXAN is the Austin, Texas, NBC affiliate committed to providing Central Texans valuable and local news coverage through its in-depth, investigative brand. KXAN’s Simple Health is a new public service initiative focused on providing its viewers with healthy living and wellness tips across all KXAN platforms.