FloSports Kicks off Launch of 2025 Cheer & Dance Season on FloCheer and Varsity TV With Expanded Coverage and Debut of 24/7 Channel - FloSports®

FloSports Kicks off Launch of 2025 Cheer & Dance Season on FloCheer and Varsity TV With Expanded Coverage and Debut of 24/7 Channel

AUSTIN, TX (November 6, 2025)  — The 2025 Cheer & Dance season has begun and FloCheer and Varsity TV are going ‘full out’ to give fans and participants the most comprehensive coverage in the history of competitive cheer and dance. The season includes nearly 200 total events –  from regional events to national championships – and Varsity TV will serve as the premier destination for fans to watch it all live or in rebroadcasts 24 hours after the event. 

The season is supported by the debut of the Varsity TV 24/7 Channel – a first-of-its-kind continuous stream featuring live event rebroadcasts with full audio, highlights, and original features. For the first time, on-demand archives will feature full music soundtracks for up to 50,000 routines through music licensing agreements coordinated by FloSports. Varsity TV 24/7 can be found at tv.varsity.com and for free on the Varsity Spirit YouTube channel, providing fans with nonstop cheer and dance coverage between major events.

Once again, Varsity TV will feature eight enhanced broadcasts to elevate the production quality and storytelling for top events. These enhancements will include: 

  • Live Studio Hosts and Expert Commentary — Cheer and dance professionals, including seasoned analysts, industry veterans, and former national champions, deliver real-time analysis, post-performance reactions, and points breakdowns during key Worlds divisions.

  • Enhanced Broadcast Graphics and Replays — Expanded visuals showcase upcoming teams, results, historical context, team logos, and instant replays with expert breakdowns.

  • Comprehensive Content Packages — From division previews and scoresheet analysis to behind-the-scenes features and interviews, FloCheer and Varsity TV deliver content that goes beyond the mat.

  • Social Integration — Select segments streamed live on Varsity Spirit’s social platforms extend coverage beyond subscribers and engage new audiences in real time.

New this year, FloCheer and Varsity TV will cover the debut of the Pro Cheer League presented by Varsity Spirit, the world’s first professional cheer league featuring top athletes and teams. All of this action will be supported by a limited-time Gift With Purchase campaign, offering fans exclusive merchandise tied to new annual FloSports subscriptions. 

Varsity TV and FloCheer are available via web, mobile apps (iOS and Android), and streaming platforms including Samsung TV, VIZIO, Roku, Apple TV, and Amazon Fire TV. For more information, visit https://tv.varsity.com/ or https://www.flocheer.com/.

About FloSports
FloSports is a global sports media company committed to spotlighting the sports and athletes traditional media leaves behind. Founded in 2006, the company has become the digital home for die-hard communities — delivering live and on-demand coverage, award-winning original programming, and advanced data solutions to passionate fans worldwide.

Le portefeuille de Flo couvre plus de 25 sports et comprend les principales destinations pour un public fidèle, incluant les sports motorisés, le hockey, la lutte, le cyclisme, le jiu-jitsu, l’athlétisme, le cheerleading, une gamme de sports NCAA, et plus encore.

Through strategic partnerships with NASCAR, USA Wrestling, Varsity Spirit, High Limit Racing, the American Hockey League (AHL), Tour de France, Wanda Diamond League, and 18 NCAA conferences, FloSports streams over 50,000 events annually to a global subscriber base. For more information, please visit: flosports.tv.