Flocasts announces dedicated Elite Fitness Media Property - FloSports®

Flocasts announces dedicated Elite Fitness Media Property


Floelite.com to provide unprecedented 24-7 coverage of elite fitness;
Focused on growing sports, athletes, events and fans

AUSTIN, Texas (July 30, 2014) To serve the growing community of elite fitness athletes and fans across the U.S., Flocasts is announcing the upcoming launch of Floelite.com, a media property dedicated to 24/7 elite fitness content.

Floelite.com will bring fans fresh video content daily with live streaming of the nation’s best events, original weekly web series, workouts and original inside doc-series on top athletes and coaches.  The site will launch at the end of August in conjunction with the Crush Games in Miami.

“Launching Floelite.com aligns perfectly with the DNA of Flocasts,” said CEO Martin Floreani. “We challenge ourselves to provide athletes with authentic original content for the sports they are most passion about.  We look forward to serving the dedicated fans and participants across the elite fitness community.”

Flocasts has secured the rights of top elite fitness competitions across the U.S., including the Crush Games, Granite Games,Wodapolooza Miami and Kill Cliff East Coast Championships. Each competition will be streamed live on Floelite.com and include sponsorship branding opportunities online and onsite at each of the competitions.

Based in Austin, Texas, Flocasts has dedicated media properties to serve a variety of sports, including running (Flotrack.com), wrestling (Flowrestling.com) and gymnastics (Gymnastike.com).


Flocasts, an innovative sports media and events company based in Austin, Texas, changes the way athletes and fans interact with their passion in sports. Focused on untapped sports markets historically neglected by traditional media, Flocasts brings together fragmented communities and provides them the platform to connect with the sports they love through live streaming of premier events, original video programming, weekly studio shows, branded entertainment, and event creation and execution. Flocasts is dedicated to growing and elevating these communities that share a deep commitment to the sports that matter to them: Running,Elite Fitness, Wrestling, and Gymnastics.

Karen Menez, Matter Inc.
O: (512) 634-3670
C: (646) 660-3543