Media Assets

These guidelines outline the general rules when using FloSports’ brand assets and showcasing FloSports content. Consistent use of these assets helps people easily recognize references to FloSports and protect company trademarks.

When using the provided assets, please do not alter the files in any way.

Download Brand Guidelines

The Name

The FloSports name must always be written as one word
and the “F” and the “S” must be capitalized. It should
never be spelled “Flo Sports” or “flosports.”

  • Flo Sports

    “FloSports” must always
be one word

  • FloSports

    This is the correct way to spell out the FloSports name

  • flosports

    The “F” and “S” must

    always be capitalized

  • C=0 M=98 Y=100 K=0
  • PMS: 485 C
  • R=255 G=20 B=15
  • HEX=FF140F
  • C=0 M=0 Y=0 K=0
  • PMS: 185 C
  • R=255 G=255 B=255
  • C=0 M=0 Y=0 K=0
  • PMS: 185 C
  • R=255 G=255 B=255
  • C=74 M=67 Y=66 K=85
  • PMS: Neutral Black C
  • R=12 G=12 B=12
  • HEX=0C0C0C


It’s the flame that lives all around us. Burns inside us. Drives every emotion right to the core of who we are and who we desire to be.

The Competitive Fire. We live for it. We wake-up with it. It never sleeps. It’s not about what we do. It’s about how we do it. No hold on. No hold back. No excuses. We are fueled by the fray no matter who wins the fight The spirit of sport is ablaze here, the fuel...never runs out.