Redesigned Site Introduces New Branding,
Improved User Experience to Die-Hard Gymnastics Fans
Austin, TX (Nov. 12, 2015) – FloSports is proud to unveil FloGymnastics.com, a redesigned version of Gymnastike.org that marks the popular gymnastics website’s official rebrand.
As FloSports’ third official dedicated sports site launched in 2008, Gymnastike has become the leading source of gymnastics news, meet coverage, workout videos and in-depth storytelling. The growth of the site has mirrored its parent company’s ascent, and the rebrand aligns FloGymnastics with the other nine sites under the FloSports header.
“From our inception, we’ve strived to grow the sports, the athletes and the fans of every sport we cover, and gymnastics is a great illustration of our vision,” FloSports co-founder and CEO Martin Floreani said. “This rebrand combined with the new FloGymnastics.com will help us shine a brighter light on the amazing gymnasts competing at all levels of the sport.”
Features of the new site include responsive design to optimize the viewing experience on mobile and tablet devices, enhanced navigation with continuous scrolling, a streamlined user interface, upgraded search capabilities, and quick access to the site’s most popular coverages, original documentaries, workout videos and more.
As part of the rebrand, FloGymnastics will feature a new logo along with a royal blue-and-white color scheme.
“This is a milestone moment for our Gymnastike team as we transition to FloGymnastics and a vastly superior website that gymnastics fans will love,” FloGymnastics GM Tori Howard said. “This announcement is a great precursor to 2016, when we anticipate more live streamed meets and original content than we’ve ever done.”
For more information, visit FloGymnastics.com.
FloSports is an innovative sports media company based in Austin, Texas, that is unlocking a world of sports coverage that true fans have been waiting for.
Focused on three areas – live programming, original content, and owned and operated events – the company takes fragmented communities and provides them the platform to connect with the sports they love.
Through live streaming of premier events, original video programming, weekly studio shows, branded entertainment, and event creation and execution, FloSports is growing the sports, the athletes and the fans.
FloSports owns exclusive broadcast rights to in-demand events, and broadcasts more than 25,000 hours of live sporting events each year. From a content standpoint, FloSports has 1M+ videos in their library. FloSports features the #1 webcasts per sport, high-quality, in-depth documentary series and 5M+ athletes ranked within their respective sports.
Current verticals under the FloSports header are Wrestling, Grappling, Elite Fitness, Boxing, Softball, Bodybuilding, Gymnastics, Cheerleading and Running, including MileSplit.com.