FloSports Expands Network To 19 Verticals With Launch Of FloSwimming - FloSports®

FloSports Expands Network To 19 Verticals With Launch Of FloSwimming

U.S. Air Force Joins As Official Launch Partner for FloSwimming

Austin, TX (Oct. 31, 2016) – FloSports today announced it has launched FloSwimming, a new site covering competitive swimming, including live streams of swim meets, documentaries on the top athletes, coaches and teams in the sport, breaking news, weekly studio shows and more. The 19th vertical added to the FloSports network is presented by the U.S. Air Force, which is the official launch partner for FloSwimming.com.

Initially launched in 2007 before a hiatus, FloSwimming has hired former U.S. Olympic swimmer and 2010 NCAA 200-meter breaststroke champion Clark Burckle and former Arizona St. swimmer Kyle Sockwell to its staff.

“We’re excited to relaunch FloSwimming as we aim to make it the best site in the world covering swimming across all levels of the sport,” FloSports co-founder and CEO Martin Floreani said. “This is a huge addition to the FloSports network, and we can’t wait to get started.”

Burckle, who swam collegiately at the University of Florida and the University of Arizona, looks forward to bringing additional live coverage to the swimming community.

“I’ve dedicated my life to swimming, and I’m committed to growing the sport through FloSwimming, which will provide the most comprehensive coverage across all levels – from youth, high school, college to professional,” Burckle said. “With Kyle on board, I feel like we can use our respective networks to tap into the swimming community in the U.S. and across the world.”

The U.S. Air Force has a history of supporting swimming.

“The U.S. Air Force is excited to partner with FloSports, a leader in live swimming production and storytelling,” Air Force Chief Marketing Officer Timothy Hanson said. “Swimming is a critical skill for our Special Operations Airmen who perform Search and Rescue, Hostage Recovery and Humanitarian Assistance missions in challenging environments. This partnership with FloSports will help us share our stories of Special Operations Airmen who use this skillset every day.”


FloSports is a direct-to-consumer, subscription-based sports media company based in Austin, Texas, that partners with event rights holders and governing bodies to unlock a world of sports coverage that true fans have been waiting for. Through live streaming of premier events, original video programming, and weekly studio shows, FloSports is growing the sports, the athletes and the fans. Current verticals under the FloSports header are Wrestling, Grappling, MMA, Elite Fitness, Boxing, Softball, Tennis, Pro Wrestling, Gymnastics, Marching, Basketball, Volleyball, eSports, Swimming, Climbing, Cheerleading, and Track.