The below paragraph was originally published in the October 2017 issue, of Inc. Magazine. To read the full version, click here.[Martin and Mark Floreani] raised $10,000 from friends and family, bought a used Ford Econoline van they found on Craigslist for $3,000, nicknamed it the White Pearl–and saw it break down, with smoke billowing out of its engine compartment, halfway through its inaugural trip. After sinking $1,000 into repairs, they lived a scrappy, hand-to-mouth existence for the next few years, taking turns driving the White Pearl around the country to film wrestling and track events, teaching themselves play-by-play, editing, marketing–everything, really. When Hall set his half-marathon record and traffic soared on Mark’s janky video, it proved the thesis. But the hard part wasn’t over. It wouldn’t be for a long time.
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