FloTrack to serve as exclusive broadcast partner in European countries
AUSTIN, Texas — March 18, 2019 — Today, FloSports, the innovator in live digital sports and original content, and the Boston Athletic Association, announced a partnership to provide live and on-demand coverage of the 2019 Boston Marathon on FloTrack.com exclusively in over 40 European countries.
The Boston Marathon is one of 7 in the Abbott World Marathon Majors, which consists of the most renowned marathons in the world. As one of the most historic races in the world, it attracts more than 500,000 spectators each year. This year marks the 123rd Boston Marathon, boasting more than 30,000 registered participants, which makes it one of New England’s most widely anticipated sporting events. Live coverage of the Boston Marathon on FloTrack will begin at 2 pm CET on April 15 in countries throughout Europe, excluding Bosnia, Herzegovina, Bulgaria, Croatia, Iceland, Macedonia, Montenegro, Poland, Serbia, and Slovenia.
“We are very pleased to have FloSports as the home of the 2019 Boston Marathon throughout much of Europe, “ Boston Athletic Association Chief Executive Officer, Tom Grilk said. “With their outstanding track and field coverage and passionate fanbase, they are the perfect broadcast partner in the digital space for the Boston Marathon.”
“We’re proud to broadcast one of the largest and most prestigious marathons in the world to European fans who have a deep love for the marathon and athletics in general,” FloSports Director of Global Rights Acquisition Ryan Fenton said. “The dynamics of the Boston Marathon makes it one of the most competitive and unpredictable competitions in all of running. From the start in Hopkinton to the finish on Boylston Street, fans can expect an exciting race as the top male and female athletes compete for over $850,000 in prize money.”
The 2019 races will feature a very deep professional field with 12 men having run under 2 hours and 5 minutes in the full marathon and 12 women having run under 2 hours and 24 minutes. Fans can expect to watch 9 past Boston Marathon open winners and 7 past wheelchair champions, including Manuela Schar who is the first female wheelchair athlete to break 1 hour and 30 minutes. European fans will also get to follow some of the top European elite marathoners including:
- Open Men: Scott Overall (Great Britain, 2:10:55 PR)
- Open Women: Eva Vrabcova (Czech Republic, 2:26:31 PR and Czech national record holder); Alyson Dixon (Great Britain, 2:29:06 PR)
- Wheelchair Men: Marcel Hug (Switzerland, 1:18:04 PR and defending Boston champion); David Weir (Great Britain, 1:26:17 PB); Patrick Monahan (Ireland, 1:29:10 PB); Johnboy Smith (Great Britain, 1:29:44 PB)
- Wheelchair Women: Manuela Schar (Switzerland, 1:28:17 PR and 2017 Boston champion); Sandra Graf (Switzerland, 1:35:44 PB); Margriet Van Den Broek (Netherlands, 1:38:33 PB)
To access live and on-demand coverage of the 2019 Boston Marathon and other races, visit FloTrack.com to become a monthly or annual PRO subscriber. Either subscription unlocks access to premium content across the entire FloSports network. Watch the event across all screens by downloading the FloSports app on iOS, Roku, or Apple TV 4.
Streaming more than 10,000 live competitions per year, FloSports continues to emerge as the global leader in live, in-depth, and on-demand digital coverage for passionate sports fans.
For more information, visit FloTrack.com.
FloSports, the innovator in live digital sports and original content, partners with event rights holders, governing bodies, and other media companies to unlock a world of sports coverage that true fans have been waiting for. Through live streaming of premier events, original video programming, and weekly studio shows, FloSports is growing the sports, the events, the athletes, and the fans. Current verticals under the FloSports header include Track, Basketball, Swimming, Football, Wrestling, Rugby, Gymnastics, Hockey, and more.
About Boston Marathon:
Established in 1887, the Boston Athletic Association is a non-profit organization with a mission of promoting a healthy lifestyle through sports, especially running. The B.A.A.’s Boston Marathon is the world’s oldest annual marathon, and the organization manages other local events and supports comprehensive charity, youth, and year-round running programs, including high performance athletes and running club. Since 1986, the principal sponsor of the Boston Marathon has been John Hancock. The Boston Marathon is part of the Abbott World Marathon Majors, along with international marathons in Tokyo, London, Berlin, Chicago, and New York City. More than 60,000 runners participate in B.A.A. events annually. The 123rd Boston Marathon will be held on Monday, April 15, 2019. For more information on the B.A.A., please visit www.baa.org.