Partnership adds the world’s biggest cycling event and additional races to FloBikes.com
AUSTIN, Texas — June 27, 2019 — Today, FloSports, the innovator in live digital sports and original content, announced a multiyear partnership with Amaury Sport Organisation (A.S.O.) to provide live and on-demand coverage of the Tour de France™ exclusively in Canada from 2020 to 2023 on FloBikes.com and the FloSports apps. Viewers will also have the option to hear commentary of the Tour de France™ and other select events in English or French. The partnership marks the first time in history that the Tour de France™ will be broadcast exclusively on a digital platform in Canada.
The Tour de France™ is the world’s biggest and most prestigious cycling event. The race features the top 22 cycling teams in the world as they compete for the sports highest honor over a gruelling route of more than 3,500 kilometers. An estimated 11 million spectators watch the Tour de France™ in person each year.
“We wish to provide our events the best exposure possible,” A.S.O. Managing Director Yann Le Moenner said. “This desire drives us to constantly seek the best ways to reach all our targets, including the youngest among them, and ensure long-term promotion for our events. In that sense, it is primordial for us to turn to the most innovative and promising broadcasting platforms that are able to provide, in collaboration with us, storytelling that will resonate with all our audiences. This is exactly what we seek to do with FloSports, whose unwavering commitment to cycling — via an entirely dedicated vertical — and ways of transcribing thrills that transcend sporting disciplines were decisive. Driven by the same passions, we are moving forward together.”
“It’s always an honor to work with innovative partners like A.S.O., and we are excited to bring one of the largest and most prestigious sporting events in the world to life in a way that has never been done before,” FloSports Director of Global Rights Acquisition Ryan Fenton said. “This partnership illustrates FloSports’ continued commitment and investment into the sport of cycling and creates an opportunity for the fans to receive unprecedented coverage and content around their favorite events.”
This partnership with A.S.O. also provides FloBikes subscribers access to more than 10 Grand Tour and World Tour events, including Paris-Roubaix, La Course by Le Tour de France, AMGEN Tour of California, and the Vuelta a España. The partnership will also give Canadian fans access to live coverage of the Paris Marathon on FloTrack.com.
In addition to the A.S.O. events on FloBikes, Canadian subscribers will have access to more than 300 days of live and on-demand racing, including Milano-Sanremo, the Tour of Flanders, and the Giro d’Italia.
A.S.O. cycling events on FloBikes.com and the FloSports app in 2020 include the following:
- Grand Tours:
- Tour de France, Vuelta a España
- UCI World Tour:
- Tour Down Under, Paris-Nice, Paris-Roubaix, Tour of Turkey, Flèche Wallonne, Liège-Bastogne-Liège, AMGEN Tour of California, Critérium du Dauphiné
- UCI Women World Tour:
- La Course by Le Tour de France, Madrid Challenge by La Vuelta
- UCI Asian/Europe Tour:
- Tour of Oman, Tour de Hongrie, Paris-Tours
To access live and on-demand coverage of the Tour de France™, and more Grand Tour and UCI World Tour events, visit FloBikes.com to become a PRO subscriber. Your subscription will unlock access to premium content across the entire FloSports network. Watch the events across all screens by downloading the FloSports app on Amazon Fire TV, Roku, Apple TV, and the App Store.
With more than 10,000 live competitions per year, FloSports continues to emerge as the global leader in live, in-depth, and on-demand digital coverage for passionate sports fans.
For more information, visit FloBikes.com.
About Amaury Sport Organisation (ASO)
Amaury Sport Organisation is a company that owns, designs, and organizes top international sporting events. Specialized in the “non-stadia” events, it has in-house knowledge of professions linked to organization, media, and sales of sports events. A.S.O. organizes 210 days of competition per year, with 75 events in 25 countries. A.S.O. is involved in five major sports, including cycling with Le Tour de France, motor sports with Le Dakar, sailing with Le Tour Voile, mass events with the Schneider Electric Marathon de Paris, and golf with the Lacoste Ladies Open de France. Amaury Sport Organisation is a subsidiary of the Amaury Group, a media and sport group that owns the newspaper L’Equipe.
FloSports is a venture-backed OTT subscription video streaming service dedicated to sports, offering live and on-demand access to tens of thousands of competitions across 20+ sports in the U.S. and abroad. FloSports offers a growing library of more than 2,000 hours of premium content and owns exclusive broadcast rights to 4,000+ premier events, with over a million hours live streamed since inception. The company has 250 employees and is based in Austin, Texas.