FloBikes Will Exclusively Stream UCI World Championship Series Including Road, Cyclo-Cross, Track Cycling, BMX, Mountain Bike, Urban Cycling Along With The Telenet UCI Cyclo-Cross World Cup And The New UCI Cycling Esports World Championships
Four-Year Partnership To Bring Over 100 Hours Of Additional Competitive Cycling Programming To FloBikes
AUSTIN, Texas (December 8, 2020) – Union Cycliste Internationale (UCI) has awarded North American streaming rights to multiple world class cycling competitions to FloSports, an innovator in sports streaming and original content. The four-year partnership was brokered by global sports media leader, IMG, and brings up to 100 hours of highly-anticipated cycling competition programming toFloBikes, one of the leading destinations for live and on-demand cycling races, content, news and analysis. Starting with the 2020/2021 season, FloBikes will exclusively stream UCI World Championships including Road, Cyclo-Cross, Track Cycling, BMX, Mountain Bike and Urban Cycling along with the Telenet UCI Cyclo-Cross World Cup and the new UCI Cycling Esports World Championships that begins tomorrow, December 9. A full list of UCI events coming to FloSports and FloBikes is listed below.
These UCI World Championship series events join other prestigious cycling races, including the Tour de France, that are part of the robust live event programming available to US and Canadian fans on the industry-leading FloBikes platform. The 2020 broadcast schedule has already included the Strade Bianche, Milano-San Remo and The Criterium du Dauphine along with the Giro d’Italia, Men’s and Women’s Tour of Flanders, UCI Road World Championships, La Vuelta a España, DVV Trofee Cyclocross Series and more. Other live programming available on FloBikes include World Tours such as the Tour Down Under, Paris-Nice, Paris-Roubaix, Flèche Wallonne and Liège-Bastogne, Women’s World Tours including La Course by Le Tour de France and Madrid Challenge by La Vuelta as well as Asian/European Tours such as the Tour of Oman, Tour de Hongrie and Paris-Tours. Despite the COVID-19 pandemic and its impact on the global cycling event schedule, FloBikes has experienced an incredibly successful 2020 cycling season with average event viewership up 352% over 2019 and a year-over-year subscriber growth increase of over 122%.
“We’re looking forward to the partnership with FloSports. The North American market is a very important territory for cycling with a large number of top professionals, but also enthusiastic riders across all disciplines,” says UCI President, David Lappartient. “FloSports is growing stronger and is the future, and they will give their best to promote the sport. We have every reason to believe that the association between the UCI and FloSports will benefit North American audiences.”
“UCI’s global-spanning series of events represent some of the most elite and thrilling competitions in the sport of cycling,” says Ryan Fenton, Director, Global Rights Acquisition, FloSports. “We are honored to partner with the innovative and forward-thinking team at UCI and look forward to elevating North American coverage of the world’s best riders across all cycling disciplines on our FloBikes platform.”
UCI 2020/2021 CHAMPIONSHIP SERIES COMING TO FLOBIKES
UCI Cycling Esports World Championships
December 9, 2020: Virtual competition
Telenet UCI Cyclo-Cross World Cup
December 12, 2020: Namur, Belgium
December 27, 2020: Dendermore, Belgium
January 2, 2021: Hulst, Netherlands
January 24, 2021: Overisje, Netherlands
UCI Road World Championships
September 18 – 26, 2021: Flanders, Belgium
UCI Cyclo-Cross World Championships
January 30 & 31, 2021: Oostende, Belgium
UCI Track Cycling World Championships
October 13 – 17, 2021: Ashgabat, Turkmenistan
UCI BMX World Championships
August 17 – 21, 2021: Papendal, Netherlands
UCI Mountain Bike World Championships
August 25 – 29, 2021: Val di Sole, Italy
UCI Urban Cycling World Championships
To be announced
To access live and on-demand coverage of these cycling events, visit FloBikes to become an annual PRO subscriber. The annual subscription unlocks access to premium content and live events across the entire FloSports network. Watch the events across all screens by downloading the FloSports app on Amazon Fire TV, Roku, Apple TV, the App Store, and Google Play Store.
Founded in 2006, FloSports is a venture-backed subscription video streaming service dedicated to sports, offering live and on-demand access to hundreds of thousands of competition events across 25+ vertical sport categories in the US and abroad. FloSports’ vision is to give underserved sports the love they deserve. With a growing library of more than 300,000 hours of premium content including news, expert commentary, films, documentaries and more, FloSports has established itself as an innovator and leader in sports streaming. Finally, your sport has a home. For more information, please visit: flosports.tv.