ASICS® To Launch New Women’s Specific Wrestling Shoe
FloSports Will Support ASICS® Product Launch Through Branded Video Content Series And Sponsored Event Featuring All Women’s Card In September
AUSTIN, Texas (July 1, 2021) – FloSports, a leader in live sports streaming and original content, today announced a new partnership with ASICS® to help grow the sport of women’s wrestling. On July 1, ASICS® will unveil their new MATBLAZER™ shoe, the first-ever women’s specific wrestling shoe for competition and training. Recognizing the two companies shared a common goal of growing the sport of women’s wrestling, FloSports and ASICS® have teamed up to drive greater awareness about the sport and to collaborate to inspire even greater participation. FloSports is dedicated to the coverage of women’s wrestling through its FloWrestling platform and continues to invest in the sport through its owned-and-operated wrestling competition events featuring world-class women’s wrestlers. FloSports will support the release of the MATBLAZER™ through a special branded content video series and an ASICS®-sponsored event in September featuring an all-women’s wrestling card.
The MATBLAZER™ has been specifically designed to work with the athlete and improve overall performance both on the mat in training and in competition. The shoe features a more tailored fit addressing differences between men and women wrestling athletes and utilizes an asymmetrical lacing system that creates a more contoured and compression like feel. The MATBLAZER™ is available for purchase now.
As part of the new partnership, FloSports will produce an ASICS® branded content series featuring four custom videos highlighting 2 women’s wrestling trailblazers and 2 future stars. These world-class athletes will share their story and help other women wrestling understand their journey and what it takes to succeed in the sport. In September, FloSports’ owned-and-operated live competition event, Who’s Number One, will feature an all-women’s wrestling card. The night of the women’s event will be presented by ASICS®.
Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 70 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories. For more information, visit www.asics.com.
Founded in 2006, FloSports is a subscription video streaming service dedicated to sports, offering live and on-demand access to hundreds of thousands of competition events across 25+ vertical sport categories in the US and abroad. FloSports’ vision is to give underserved sports the love they deserve. With a growing library of more than 300,000 hours of premium content including news, expert commentary, films, documentaries and more, FloSports has established itself as an innovator and leader in sports streaming. Finally, your sport has a home. For more information, please visit: flosports.tv.