WAVE.TV to Create New Programming for its Gen-Z Audience Using FloSports Library Content and Rights Portfolio
LOS ANGELES, California (November 18, 2021) — WAVE.tv, one of the fastest growing sports and entertainment companies on the planet with more than 100 million followers globally, announced today it has expanded its relationship with FloSports, a leading sports streaming and original content platform, further tapping into the company’s popular FloWrestling, FloGrappling and other vertical sports libraries. The agreement enables WAVE.tv to continue delivering FloSports’ ‘best of’ content across all digital platforms, while also creating new programming for its Gen-Z audience utilizing FloSports’ current live programming and historical content archives.
FloWrestling is the world’s #1 destination for youth, collegiate and senior-level competitive wrestling, and FloGrappling is the leading source for jiu-jitsu fanatics. Content from both platforms consistently ranks among the most-viewed content across WAVE.tv’s sports network, including on HAYMAKERS, WAVE.tv’s home for true fight fans with more than 10 million global followers, up from 2.2 million in January 2021. Since the initial partnership launched, WAVE.tv has created over 30 FloSports specific programming pieces per month on average, achieving over 250 million aggregate views.
“We are thrilled to continue our collaboration with FloSports to bring the best wrestling and grappling programming in the world to our audience across HAYMAKERS and the broader WAVE.tv network,” said Daniel Maas, Senior Vice President, Rights Partnerships, WAVE.tv. “Our content creation, storytelling, and distribution expertise coupled with FloSports’ desire to leverage their rich library to reach and acquire new customers is the perfect marriage.”
“Our relationship with WAVE.tv has been incredibly valuable and wildly exceeded our expectations,” says Sarah Hoffman, Director, Digital Marketing at FloSports. “Utilizing their network has bolstered our brands and our content with an essential audience of sports fans. WAVE.tv is helping us connect and engage with a new generation of sports fanatics and converting them to paying subscribers. We are excited that we are expanding our partnership.”
This deal reinforces WAVE.tv’s leadership position as holder of one the largest IP libraries of traditional and nontraditional sports content. WAVE.tv has partnerships in place with more than 115 sports leagues and rights holders for content, including Australian Open, ATP, Bellator MMA, Euroleague, Golden Boy, IMG, ONE Championship, PFL, and Top Rank. The partnership with FloSports specifically includes rights from NCAA Wrestling, USA Wrestling, United World Wrestling, International Brazilian Jiu Jitsu Federation, and many other properties.
Founded in 2006, FloSports is a subscription video streaming service dedicated to sports, offering live and on-demand access to hundreds of thousands of competition events across 25+ vertical sport categories in the US and abroad. FloSports’ vision is to give underserved sports the love they deserve. With a growing library of more than 300,000 hours of premium content including news, expert commentary, films, documentaries and more, FloSports has established itself as an innovator and leader in sports streaming. Finally, your sport has a home. For more information, please visit: flosports.tv.
Founded in 2017, Wave Sports + Entertainment is a world class sports and entertainment company serving modern day fans via content, products, and experiences. We obsess over sports, from the mainstream to more, bringing you the coverage, culture, commentary, and community you crave. With over 100 million highly-engaged global followers and a reach of over 500M sports fans monthly, we’ve tapped into something incredibly powerful in record time.
Digital platforms love us. We are a top sports partner to Snap, TikTok, Facebook, Instagram, and YouTube. We’ve earned bragging rights by creating some of the most popular sports media brands available on digital platforms today: BENCHMOB, BREAK ANKLES DAILY, BUCKETS, DINGERS, FTBL, GYM HEROES, HAYMAKERS, JUKES, RAGEQUIT, SLAPSHOT, SWAY, THE BEST HIGHLIGHTS, THE PUMP, and WAVE.tv. We’re also the creators of popular shows Phenoms, Oddballs, Superhuman, Pop Therapy, and Body Talk that fans just can’t seem to stop watching. No matter the sport, we’ve got you covered with highlights, memes, takes, commentary, analysis, off-field culture, and stories on the players and movements that are shaping the world of sports.