The Partnership Includes Exploration And Development Of Exclusive NFT Fan Experiences Around Events, Athletes, And Memorabilia
Tezos Will Become Title Sponsor For Multiple FloSports Owned-And-Operated Events And Additional High Profile Streamed Competition Series Across Multiple Categories Including Motorsports, Grappling, And Wrestling
AUSTIN, TEXAS (February 2, 2022) – Today, FloSports announced that Tezos, the world’s most advanced blockchain, has been selected as it’s Official Blockchain in a multi-year technical partnership. The partnership includes development of non-fungible tokens (NFTs) fan experiences built on Tezos, as well as prominent branding in FloSports’ owned-and-operated events and other live streamed sporting events across multiple categories including motorsports, grappling, and wrestling. The partnership is the first sports streaming partnership featuring Tezos and is set to run through 2024.
Tezos is an energy-efficient, open source blockchain for assets and applications that continuously adopts cutting edge technology through on-chain governance and upgrades. Even as Tezos continues to grow exponentially, on-chain governance allows Tezos transaction fees to remain low and set the industry standard for efficiency. Unlike traditional Proof of Work blockchains, Tezos operates cleanly with minimal energy consumption and a negligible carbon footprint through its pioneering Proof of Stake mechanism which requires only a fraction of the energy that traditional Proof of Work blockchains need to secure their network.
Through this partnership, Tezos will become the Title Sponsor for FloSports’ popular owned-and-operated grappling event series, Tezos Who’s Number One (WNO), as well as select high profile motorsports racing series to be announced soon. The Tezos logo will be incorporated at all touchpoints of the WNO brand including logo integration, co-branded marketing materials, on-site activations, in-stream graphic packages (commercials, verbal mentions/ad reads, lower thirds, graphical wipes, etc). The company will also become a Presenting Sponsor for other grappling, wrestling, and motorsports events available on FloSports throughout the next two years.
The partnership will also see FloSports launch the company’s first-ever offering of digital collectible NFTs exclusively on the Tezos blockchain introducing exciting and unique sports fan experiences to fans. Current plans for NFT development include experiences around live events, athletes and memorabilia. Additional details around the NFT collection will be announced soon.
“We’re excited about this partnership and introducing entirely new audiences to the Tezos blockchain experience,” said Jason Ford, Senior Vice President, Integrated Partnerships, FloSports. “Tezos will help demonstrate to our subscribers the benefits of blockchain technology while also helping us deliver unique and unforgettable fan experiences that will further strengthen our relationship with fans of our wide range of sports.”
“Now more than ever, people are embracing blockchain technology as a powerful tool and Tezos’ energy-efficient design and ability to upgrade sets it apart from the rest. I am delighted to see FloSports join a rapidly growing list of brands that are using Tezos to revolutionize their industries; from gaming and art to grappling, wrestling and racing!” stated Edward Adlard, Head of Business Development and Adoption.
Founded in 2006, FloSports is a subscription video streaming service dedicated to sports, offering live and on-demand access to hundreds of thousands of competition events across 25+ vertical sport categories in the US and abroad. FloSports’ vision is to give underserved sports the love they deserve. With a growing library of more than 300,000 hours of premium content including news, expert commentary, films, documentaries and more, FloSports has established itself as an innovator and leader in sports streaming. Finally, your sport has a home. For more information, please visit: flosports.tv.
Tezos is smart money, redefining what it means to hold and exchange value in a digitally connected world. A self-upgradable and energy-efficient Proof of Stake blockchain with a proven track record, Tezos seamlessly adopts tomorrow’s innovations without network disruptions today. For more information, please visit www.tezos.com.