Agreement Follows Record-Breaking Season for FloHockey with More Than 235 Million Live Minutes Streamed
Austin, TX (May 8, 2024) – FloSports, a leading global sports media company, has extended its media partnership with the ECHL, a premier minor ice hockey league, providing it access to more than 1,000 games each season through a new multi-year agreement. The extension follows a record-breaking season for FloHockey, which drove more than 235 million live minutes to over 4 million fans and generated 23 million impressions and 13 million video views across FloHockey social channels.
Under terms of the agreement, FloSports will continue to deliver comprehensive coverage of ECHL games, offering fans exposure to one of professional hockey’s most exciting leagues and a breeding ground for future NHL talent. The peak of this exposure was seen during this season’s Worcester Railers versus Maine Mariners game on April 6 – the most viewed single event on social in FloHockey history reaching 186,000 viewers.
In addition to live game broadcasts, FloSports will provide extensive support across its social and editorial channels, enriching the fan experience with exclusive interviews, behind-the-scenes content, and in-depth analysis.
“The ECHL, with its combination of NHL prospects and professional hockey veterans, is one of the most exciting hockey leagues in North America and we’re thrilled to extend our partnership for years to come,” said Matt Bowlsby, Senior Director Rights & Acquisitions at FloSports. “Its renewed commitment to FloHockey further solidifies our ascent as an essential destination for hockey fans across the globe.”
ECHL Commissioner Ryan Crelin added, “FloHockey has become the home of live ECHL hockey, and this partnership extension allows our fans to see every single game throughout the Season. FloHockey continues to innovate the product, as our game statistics are now integrated into the platform, along with being available on a variety of mobile and OTT platforms, allowing fans to catch ECHL action at home or on the move.”
Speaking of plans for the ECHL’s future on FloHockey, Josh Siskin, GM of FloHockey, commented, “The ECHL is a flagship league within the FloHockey ecosystem that has experienced exponential growth over the last three years on our platform. We’re going to continue to build around it with an elite on-ice streaming product, in-depth coverage, podcasts, rankings, prospect features, and original content. We can’t wait to deliver even more to fans next season.”
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About FloSports
Founded in 2006, FloSports is a global independent sports media company delivering live events, award winning original content, always-on social experiences, and comprehensive sports data solutions to passionate and underserved sports communities interested in more than 25 different sports. Its portfolio includes the top destinations for avid fans seeking comprehensive live and on-demand access for the sports they love: motorsports (FloRacing), hockey (FloHockey), wrestling (FloWrestling), Jiu-Jitsu (FloGrappling), Track & Field (FloTrack and MileSplit), cheer (FloCheer and Varsity), a variety of NCAA sports, and more. Strategic partnerships with NASCAR, USA Wrestling, ECHL, Tour de France, top NCAA Conferences, and others, fuel more than 24,000 live events streamed annually across the globe and accessed via monthly or annual subscriptions. For more information, please visit: flosports.tv.
About the ECHL
Formed in 1988-89 with five teams in four states, the ECHL has grown into a coast-to-coast league with 27 teams in 20 states and one Canadian province for its 36th season in 2023-24. There have been 752 players who have gone on to play in the National Hockey League after starting their careers in the ECHL, including 12 who have made their NHL debuts in the 2022-23 season. The ECHL has affiliations with 28 of the 32 NHL teams in 2022-23, marking the 26th consecutive season that the league has affiliations with at least 20 teams in the NHL. Further information on the ECHL is available on its website at ECHL.com.