AUSTIN, TX (May 12, 2025) – The Western Canadian Baseball League (WCBL) is excited to announce a new media rights partnership with FloSports.
This agreement will provide FloSports’ FloCollege platform access to stream and provide coverage to more than 350 WCBL regular season and playoff games from May through August, as well as the league’s All-Star Game festivities on July 19th, 2025.
“The WCBL hosts an amazing lineup of games that we know our customers are going to love,” said Chris Keldorf, Senior Director, Global Rights Acquisition for FloSports. “We’re excited to add more great games to our baseball offerings and elevate exposure for the league.”
Mark Stiles – the Managing Director of Corporate Partnerships and Marketing for the WCBL – was also enthusiastic about the new partnership, “Joining the FloSports’ FloCollege platform is an exciting development for our growing fan base,” said Stiles.
“This is an excellent collaboration with a streaming partner that will help showcase our high-end brand of summer collegiate baseball to a global audience. WCBL viewers across Canada, North America and the world can tune in from anywhere with their favourite streaming device.”
In 2024, FloCollege produced more than 11,000 events, accounting for more than 125 million live minutes streamed and 27 million social media impressions.
The best way to catch all the action is on the FloSports Connected TV app, featuring enhanced discoverability and streaming capabilities, providing the ultimate viewing experience for college sports fans on Roku, Apple TV, Amazon Fire TV, and Android TV devices.
Fans can also watch on the web or on mobile devices (iOS and Android) via the FloSports app.
For more information and to subscribe, please visit https://www.flocollege.com.
Opening Day for the Western Canadian Baseball League takes place on Wednesday, May 28th at 7:05 p.m. at Athletic Park when the Medicine Hat Mavericks play host to the defending champion Okotoks Dawgs.
ABOUT FLOSPORTS
Founded in 2006, FloSports is a global sports media company delivering live and on-demand event coverage, award winning original content, always-on social experiences, and comprehensive sports data solutions to passionate and underserved sports fans. Its portfolio covers more than 25 different sports categories and includes the top destinations for avid fans seeking unmatched coverage for the sports they love: motorsports (FloRacing), hockey (FloHockey), wrestling (FloWrestling), Jiu-Jitsu (FloGrappling), Track & Field (FloTrack and MileSplit), cheer (FloCheer and Varsity), a variety of NCAA sports (FloCollege), and more. Strategic partnerships with NASCAR, USA Wrestling, High Limit Racing, Varsity Spirit, the American Hockey League (AHL), Wanda Diamond League, Tour de France, 14 NCAA Conferences, and others, fuel more than 40,000 live events streamed annually across the globe and accessed via monthly or annual subscriptions. For more information, please visit: flosports.tv.
ABOUT THE WESTERN CANADIAN BASEBALL LEAGUE (WCBL)
The WCBL is Canada’s premier summer collegiate baseball league. The WCBL boasts a long-standing tradition of creating a showcase for top Canadian prospects, while at the same time offering American college players the opportunity to hone their skills in front of enthusiastic baseball fans in towns and cities throughout Alberta and Saskatchewan.
In 2025, the wood-bat league will welcome the Energy City Cactus Rats – a team based in Spruce Grove, Alberta that previously operated as the Edmonton Prospects – into the fold. The Okotoks Dawgs are the defending WCBL champions, coming off three consecutive titles between 2022 and 2024.
The WCBL experienced record-breaking attendance in 2024, with over 400,000 fans showing up at regular season and playoff games, as well as the league’s All-Star Game festivities at Seaman Stadium.
WCBL rosters include elite college players from across North America and league alumni have gone on to play in Major League Baseball (MLB) and in other professional baseball leagues.