AUSTIN, TX (May 27, 2025) — Following a thrilling EPCR Finals Weekend that saw Bath Rugby crowned EPCR Challenge Cup winners and Union Bordeaux-Bègles lift the Investec Champions Cup, FloSports and European Professional Club Rugby (EPCR) announced the extension of their multi-year partnership, which will secure exclusive coverage of EPCR’s premier Investec Champions Cup and EPCR Challenge Cup tournaments, with more than 110 games throughout the season across the U.S. on FloRugby.
The renewed agreement reinforces FloSports’ rugby portfolio and its place as an essential destination for rugby fans in the U.S. In addition to EPCR tournaments, FloRugby offers exclusive coverage of the United Rugby Championship (URC), Super Rugby Pacific and the Rugby Championship, Rugby Europe competitions, and France’s Top 14 Rugby. This lineup drove more than 1 Million gross viewers of live rugby content during the 2024-2025 season, contributing to the sport’s growing popularity in the U.S.
Featuring 42 clubs from eight unions, which qualify into the Investec Champions Cup and EPCR Challenge Cup through the three shareholder leagues – the Premiership in England, the URC and the TOP14 – the Investec Champions Cup and EPCR Challenge Cup feature the very best of club rugby in Europe and South Africa.
“EPCR’s Investec Champions Cup and EPCR Challenge Cup tournaments are the pinnacle of international, professional club rugby union, delivering the best interleague matchups in the world,” said Phil Wendler, EVP Global Rights Acquisition for FloSports. “These events add to a FloRugby portfolio that drives impressive viewership and positive customer satisfaction and continues to contribute to the growth of the sport here domestically in North America. We’re excited to be able to showcase the tournaments for years to come.”
EPCR’s competitions are broadcast in over 100 countries around the world, with the broadcast partner roster including Premier Sports in the UK and Ireland, France Télévision and beIN SPORTS in France, SuperSport in sub-Saharan Africa and FloRugby in North America, reaching broadcast audiences of over 100 million every season.
“We are delighted to continue our partnership with FloSports,” added Jacques Raynaud, CEO of EPCR. “Rugby fans in North America have an ever-increasing appetite for rugby thanks to the upcoming Rugby Sevens tournament at the LA 2028 Olympic Games, the Rugby World Cup 2031, and global superstars such as Ilona Maher. FloRugby’s expanded commitment to club and international rugby, with the Investec Champions Cup at the heart of its coverage, is bringing more and more world-class rugby to a growing market, and we are excited to join them on this journey.”
In addition to EPCR competitions, FloRugby will feature an exciting blockbuster lineup of summer international matches, including the highly anticipated clashes between the New Zealand All Blacks and France, as well as the South Africa Springboks taking on Italy. Following these summer tests, fans can look forward to The Rugby Championship 2025, where South Africa and New Zealand will face off twice in September.
Fans can access live and on-demand rugby coverage by subscribing to FloRugby at www.florugby.com. The best way to catch all the action is on the updated FloSports Connected TV app, featuring enhanced discoverability and streaming capabilities, providing the ultimate viewing experience for fans on Roku, Apple TV, Amazon Fire TV, and Android TV devices. Fans can also watch on the web or on mobile devices (iOS and Android) via the FloSports app.
About FloSports
Founded in 2006, FloSports is a global sports media company delivering live and on-demand event coverage, award winning original content, always-on social experiences, and comprehensive sports data solutions to passionate and underserved sports fans. Its portfolio covers more than 25 different sports categories and includes the top destinations for avid fans seeking unmatched coverage for the sports they love: motorsports (FloRacing), hockey (FloHockey), wrestling (FloWrestling), Jiu-Jitsu (FloGrappling), Track & Field (FloTrack and MileSplit), cheer (FloCheer and Varsity), a variety of NCAA sports (FloCollege), and more. Strategic partnerships with NASCAR, USA Wrestling, High Limit Racing, Varsity Spirit, the American Hockey League (AHL), Wanda Diamond League, Tour de France, 14 NCAA Conferences, and others, fuel more than 40,000 live events streamed annually across the globe and accessed via monthly or annual subscriptions. For more information, please visit: flosports.tv.
About EPCR
European Professional Club Rugby (EPCR) is the organiser of the Investec Champions Cup and EPCR Challenge Cup. EPCR’s mission is to create outstanding rugby experiences for all key stakeholders, including leagues, clubs, players, match officials, unions, fans, broadcast and commercial partners, communities and the media.
The Investec Champions Cup and EPCR Challenge Cup feature clubs from the Gallagher Premiership, TOP 14 and United Rugby Championship. 42 clubs from three leagues and eight unions compete each season to win club rugby’s most elite titles. Broadcast to over 100 territories around the world, last season EPCR’s tournaments welcomed 1.5 million fans into stadia and achieved a broadcast audience of over 70 million viewers.
The EPCR Finals Weekend is a destination rugby weekend held in a different city every year. On 23 and 24 May 2025, the rugby heartland of Cardiff will welcome the EPCR Challenge Cup Final and Investec Champions Cup Final to the iconic Principality Stadium.
Established in 2014 with headquarters in Lausanne, Switzerland, EPCR has the following members: Fédération Française de Rugby (FFR), Federazione Italiana Rugby (FIR), Irish Rugby Football Union (IRFU), Ligue Nationale de Rugby (LNR), Premier Rugby Ltd (PRL), PRO Rugby Championship DAC (URC), Rugby Football Union (RFU), Scottish Rugby Union (SRU) and Welsh Rugby Union (WRU).
The Board of EPCR has the following members: Dominic McKay (Chairman), Jacques Raynaud (EPCR CEO), Martin Anayi (URC), Emmanuel Eschalier (LNR), Simon Massie-Taylor (PRL), Mark McCafferty (independent director), Arnaud Nourry (independent director), Jérémie Lecha (FFR) and Kevin Potts (IRFU).
EPCR’s revenues are distributed on the basis of an equal three-way division to Premiership Rugby clubs, URC clubs and LNR clubs.
EPCR’s tournaments are run according to World Rugby’s Laws of the Game, and to World Rugby Regulations.