FloBikes, home to some of the world’s top cycling events, adds exclusive live and on-demand coverage in Canada of A.S.O. race
AUSTIN, Texas — August 8, 2018 — Today, FloSports, the innovator in live digital sports and original content, announced a partnership with Amaury Sport Organisation (A.S.O.) to exclusively broadcast the 2018 and 2019 Vuelta a España live on FloBikes.com. The prestigious race will be available to audiences in Canada.
FloBikes continues to be a top destination for cycling fans around the world. The addition of La Vuelta gives Canadian subscribers access to two of the world’s largest and most elite cycling races in the world, including the Giro d’Italia. Covering more than 183 days of racing, fans also have access to other classic races on FloBikes, including Milan-San Remo, Tour of Flanders, the UCI World Championships, the UCI Cyclocross World Cups, and many more.
A.S.O. is part of the French media group, Éditions Phillipe Amaury, and organizes some of the world’s top cycling races, including the Tour de France and Paris-Roubaix. As one of the world’s most prominent and demanding races, La Vuelta attracts the world’s top cyclists, including contenders from the Tour de France. In its 73rd edition, the race will include all 18 registered UCI WorldTeams, including Team Sky, BMC Racing Team, and Movistar, in addition to four wild card team selections — comprising of 176 racers in total. Coverage begins Aug. 25 in Málaga, Spain, and concludes Sept. 16 in Madrid, Spain.
“A.S.O. organizes some of the biggest cycling races in the world, and La Vuelta attracts the most ambitious competitors and die-hard fans every year,” FloSports SVP, Global Rights Acquisition and Strategy Adam Fenn said. “To partner with the A.S.O. is a great stepping stone, and this gives fans even more world-class races to follow.”
“For La Vuelta, it’s an honor to welcome FloSports as a new broadcaster,” Director, La Vuelta, Javier Guillén said. “La Vuelta is unlike any other cycling race, and evokes a passion and thrill in all of those who watch. With 21 stages, and more than 3.200 km — there is a surprising outcome every day. We’re excited to work with FloSports, who will help us capture this experience for all of our Canadian fans on FloBikes.com — making it feel as if they were on the road side. The best is yet to come.”
To access live and on-demand coverage of La Vuelta, visit FloBikes.com and become a monthly or annual PRO subscriber. Either subscription unlocks access to premium content across the entire FloSports network. Watch the race across all screens by downloading the FloSports app on iOS, Roku, or Apple TV 4.
With more than 10,000 live competitions per year, FloSports continues to emerge as the global leader in live, in-depth, and on-demand digital coverage for passionate sports fans.
For more information, visit www.FloSports.tv.
FloSports, the innovator in live digital sports and original content, partners with event rights holders, governing bodies, and other media companies to unlock a world of sports coverage that true fans have been waiting for. Through live streaming of premier events, original video programming, and weekly studio shows, FloSports is growing the sports, the events, the athletes, and the fans. Current verticals under the FloSports header include Rugby, Basketball, MMA, Football, Wrestling, Track, Gymnastics, Hockey, and more.
About Unipublic S.A.U
Unipublic S.A.U is a company that has specialized in the complete organization and commercialization of elite sporting events for over 40 years, the most important being La Vuelta. It is the Spanish subsidiary of the French group A.S.O. (Amaury Sport Organisation), organizer of 70 sporting events in 20 countries worldwide, among them the Tour de France and the Dakar Rally. Unipublic and A.S.O. work with the objective of accelerating La Vuelta’s development and presence internationally, as well as contributing to the strengthening of cycling as a sport, both within and outside Spain.