Highly Anticipated Women’s Race From Organizers Of The Prestigious Tour De France Is Scheduled To Begin In July 2022
FloSports Will Exclusively Broadcast The Tour De France Femmes avec Zwift In Canada
In 2022 and 2023
AUSTIN, Texas (November 11, 2021) – FloSports, a leader in sports streaming and original content, today announced that the company has secured the exclusive Canadian broadcast rights for the newly created Tour de France Femmes avec Zwift™ in 2022 and 2023. Featuring the world’s elite women’s cyclists, the debut event will showcase eight days of racing beginning on July 24, 2022 and will be exclusively available in Canada on FloBikes, one of the world’s leading streaming platforms dedicated to cycling. Next year’s competition will mark the first women’s Tour de France™ event in 33 years and enthusiasm across the cycling community has grown exponentially since its formal unveiling this past June.
The Tour de France Femmes avec Zwift will carry the same signature of the Tour de France, the world’s biggest cycling event. It will adopt the same codes, values and symbols as the men’s race. The eight stages that make up the event capture the essence of cycling past, present and future. From the Champs-Élysées, where the opening stage will be decided right before the men’s Tour de France comes to a close, all the way to the Super Planche des Belles Filles, the Ballon d’Alsace and through the white gravel road stage in the vineyards of Champagne. This challenging and highly anticipated race will highlight some of cycling’s most exceptional riders and help elevate women’s cycling to the top of global sports.
“FloSports is thrilled to be able to provide cycling fans in Canada streaming access to the historic debut of the Tour de France Femmes Avec Zwift next summer,” said Ryan Fenton, FloSports Director of Global Rights Acquisition. “We believe women’s races are some of the most exciting events to watch and we are proud to partner with ASO to provide a platform that will showcase the level of skill and talent of these world-class athletes.”
“We are particularly pleased that FloSports is joining us in this new adventure, following in the footsteps of many Tour de France Official Broadcasters who will be covering also the Tour de France Women avec Zwift,” said Marion Rousse, Director of the Tour de France Women avec Zwift. “The key to the success of the race lies in its media exposure to showcase the exploits that women are capable of on a bike and to satisfy the fans with an annual event similar to the Tour de France.”
FloSports earned the exclusive broadcast rights in Canada for the 2020 Tour de France which marked the first time that Amaury Sport Organisation’s (A.S.O.) Tour de France was available on a digital-only OTT platform in the country. The company also streamed the 2021 Tour de France and has continually grown its cycling offering since. The Tour de France Femmes avec Zwift deal represents significant ongoing investments by FloSports into the sport of cycling allowing for wider distribution of prestigious races to global audiences through FloSports’ award-winning digital platform. The company recently announced a multiyear partnership agreement with USA Cycling as the national governing body’s Official Media Partner and Sponsor to bring elite competition to fans in North America, a streaming rights deal with Union Cycliste Internationale for multiple world-class events, and an exclusive two-year partnership with Life Time for live coverage of the Garmin UNBOUND Gravel competition.
Other live programming available on FloBikes include WorldTour races such as the Tour of Flanders, Amstel Gold, Gent-Wevelgem, Omloop Het Nieuwsblad, Paris-Nice, Paris-Roubaix, Flèche Wallonne and Liège-Bastogne, Women’s WorldTours including Tour of Flanders for Women, and Ceratizit Challenge by La Vuelta as well as Asian/European Tours such as the Tour of Oman, Tour de Hongrie and Paris-Tours.
To access live and on-demand coverage of these cycling events, visit FloBikes to become an annual PRO subscriber. The annual subscription unlocks access to premium content and live events across the entire FloSports network. Watch the events across all screens by downloading the FloSports app on Amazon Fire TV, Roku, Apple TV, the App Store, and Google Play Store.
Founded in 2006, FloSports is a subscription video streaming service dedicated to sports, offering live and on-demand access to hundreds of thousands of competition events across 25+ vertical sport categories in the US and abroad. FloSports’ vision is to give underserved sports the love they deserve. With a growing library of more than 300,000 hours of premium content including news, expert commentary, films, documentaries and more, FloSports has established itself as an innovator and leader in sports streaming. Finally, your sport has a home. For more information, please visit: flosports.tv.